Pat McClain

Senior Partner and Founding Principal,
Hanson McClain Advisors

Pat McClain is the co-author of Investment Advisor Marketing: A Pathway to Growing Your Firm and Building Your Brand (Irish Canon Press: 2013). He is a senior partner and founding principal of Hanson McClain Advisors in Sacramento, Calif.

Why Marketing Analytics Matter
Tracking the metrics of any marketing effort - be it a client dinner or syndicated radio show - is the difference between effectively growing a business and simply wasting time.
How to Develop a Quarterly Newsletter 1
Whether you’re operating on a budget, or you simply won’t pull the trigger because you can’t decide which approach is best for you, you needn’t reinvent the wheel.
Your Next Move: Straight To Video Marketing
Let’s assume that one of your professional goals is to build a successful advisory practice that possesses the alter-ego of a first-rate marketing firm.
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