April Rudin

President
The Rudin Group

April J. Rudin, Founder and President of The Rudin Group is an acclaimed financial services marketing strategist and digital media expert distinguished by her ability to forecast, analyze and illuminate critical trends in the industry. A wealth management sector specialist and social media authority, April has partnered with many of the most revered financial institutions in the world to design and execute forward-looking marketing programs that take advantage of essential communications channels. 

Articles by April Rudin
Eight Marketing Lessons from "Mad Men" 1
Watching Don Draper work his magic is entertaining, but is it also educational? Here are eight marketing lessons advisors can learn from "Mad Men."
Entering the Asian Market: How a Social/Digital Brand Strategy Can Speed the Process
VIEWPOINTS: April Rudin, Founder and President, The Rudin Group; 2014 is the Chinese ‘Year of the Horse,’ which highlights your-ethos and making efforts to improve yourself.
What You Don’t Know About the Internet Might Kill You
Yes, at first blush, sitting in front of the computer or curling up with an iPad and a glass of wine or sherry sounds, to say the least, self-indulgently promiscuous. But in reality it is something that everyone – from high-net-worth investors to advisors, broker, business owners and garbage collectors – should be doing on a regular basis.
A Picture Says A Thousand Words
Why it’s anti-social to have an online profile without a photo.
Yet Another Lighthouse, Compass and Yacht 1
The opportunity for “differentiation” in financial services may mean simply moving beyond the clichés that dominate so much of the industry’s marketing.
Content on Vacation
How to avoid getting into the “Social Media Hall of Shame?” Keep your social media presence alive, active and consistent. It tells clients you can stick to a plan.
Tearing Down The Great Wall
Understanding younger generations is often difficult and occasionally frustrating. But the future of your business depends on it.
Trust Me, I’m a (Social Media) Professional
Social media advisors seem to be multiplying, particularly when it comes to the financial service industry. Shouldn’t someone be vetting these people?
Kim Kardashian isn’t Warren Buffett: Why SEC’s REG D -Accredited Investor Rule Doesn’t Work

When Kim Kardashian appeared on CNBC hawking her line of cosmetics, she became the latest celebrity to try to turn her status into a viable business venture. From reality TV stars to professional athletes to entertainers, many have tried and failed to recreate themselves as entrepreneurs.

Maybe the Middle Class Isn’t DOA 1
As the tone of political rhetoric surrounding the upcoming election escalates in hysteria, a pivotal issue for both parties is assigning blame for the decline of the middle class.
Muslims and Money: Awareness Key To New Sources Of HNW Clients
By and large, advisors may view Muslim investors as a potential profit center, but don’t feel they have the requisite knowledge of issues important to Islamic financial consumers. They may missing out on a potentially lucrative client demographic.
Why Your Future Client Is High Net Worth
The middle class is toast. In the wake of the financial crisis, middle class families in the U.S. are burdened by too much debt, the rising cost of health care, disappearing jobs. It's a brutal calculus, but FAs looking to thrive need to aim higher.
Wealth Matters: Prepare for the Coming Hedge Fund Marketing Blitz
A little-known stipulation in the recent JOBS Act: Hedge Funds are now free to advertise directly to consumers and investors. April Rudin's tips on preparing your clients for the coming marketing bonanza.
Wealth Matters: Wealth Management Needs A Facelift 1
Gen X and Gen Y - the young-ins' - are expected to overtake baby boomers as the coveted clients of wealth managers by 2018. Are you ready?
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