April Rudin

April
Rudin
President,
The Rudin Group

April J. Rudin, Founder and President of The Rudin Group is an acclaimed financial services marketing strategist and digital media expert distinguished by her ability to forecast, analyze and illuminate critical trends in the industry. A wealth management sector specialist and social media authority, April has partnered with many of the most revered financial institutions in the world to design and execute forward-looking marketing programs that take advantage of essential communications channels. 

Articles
Seven Deadly Sins of Wealth Management Marketing
We are all sinners. And though some sins are worse than others, most sins can be forgiven. As long as you know you’ve “sinned,” you can do better next time.
Social Media Compliance? It's As Easy As Green Eggs And Ham
Social media compliance doesn't have to be scary. You may as well try it now, rather than running around in circles trying to avoid it.
Wealth Gets A Facelift: How To Attract And Engage New Next-Gen Wealth
Can the financial services industry adjust quickly to the need to retool themselves to meet the "service requirements" and client experience expectations of the first generation to grow up with computers?
Meet Rosie, The Robo-Advisor
What if robo-advisors could be programmed to show the qualities that clients have come to appreciate in female advisors – traits like empathy, patience, and sensitivity?
Eight Marketing Lessons from "Mad Men" 1
Watching Don Draper work his magic is entertaining, but is it also educational? Here are eight marketing lessons advisors can learn from "Mad Men."
Entering the Asian Market: How a Social/Digital Brand Strategy Can Speed the Process
VIEWPOINTS: April Rudin, Founder and President, The Rudin Group; 2014 is the Chinese ‘Year of the Horse,’ which highlights your-ethos and making efforts to improve yourself.
What You Don’t Know About the Internet Might Kill You
Yes, at first blush, sitting in front of the computer or curling up with an iPad and a glass of wine or sherry sounds, to say the least, self-indulgently promiscuous. But in reality it is something that everyone – from high-net-worth investors to advisors, broker, business owners and garbage collectors – should be doing on a regular basis.
A Picture Says A Thousand Words
Why it’s anti-social to have an online profile without a photo.
Yet Another Lighthouse, Compass and Yacht 1
The opportunity for “differentiation” in financial services may mean simply moving beyond the clichés that dominate so much of the industry’s marketing.
Content on Vacation
How to avoid getting into the “Social Media Hall of Shame?” Keep your social media presence alive, active and consistent. It tells clients you can stick to a plan.
Tearing Down The Great Wall
Understanding younger generations is often difficult and occasionally frustrating. But the future of your business depends on it.
Trust Me, I’m a (Social Media) Professional
Social media advisors seem to be multiplying, particularly when it comes to the financial service industry. Shouldn’t someone be vetting these people?
Kim Kardashian isn’t Warren Buffett: Why SEC’s REG D -Accredited Investor Rule Doesn’t Work

When Kim Kardashian appeared on CNBC hawking her line of cosmetics, she became the latest celebrity to try to turn her status into a viable business venture. From reality TV stars to professional athletes to entertainers, many have tried and failed to recreate themselves as entrepreneurs.

Maybe the Middle Class Isn’t DOA 1
As the tone of political rhetoric surrounding the upcoming election escalates in hysteria, a pivotal issue for both parties is assigning blame for the decline of the middle class.
Muslims and Money: Awareness Key To New Sources Of HNW Clients
By and large, advisors may view Muslim investors as a potential profit center, but don’t feel they have the requisite knowledge of issues important to Islamic financial consumers. They may missing out on a potentially lucrative client demographic.
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