Bringing in Clients Last month we talked about marketing basics—in particular, about product, price, promotion and place. In a nutshell, the 4P theory you learned about in your college marketing classes is that by offering the right products at the right prices to the right people using the right promotional vehicles, success is virtually guaranteed. In our June issue, we explored the first two of the 4Ps–product and price. This month, we examine the remaining two ...

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