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Keeping Time

A statute of limitations is a legal deadline for filing a claim. If the deadline has expired, the claim is dead, no matter how good it might have been.Some statutes of limitations start automatically when a purchase is made, so you don't need to worry about starting them. However, others only start when a customer knows or has reason to know that he has a claim. To start these so-called "discovery"

A statute of limitations is a legal deadline for filing a claim. If the deadline has expired, the claim is dead, no matter how good it might have been.

Some statutes of limitations start automatically when a purchase is made, so you don't need to worry about starting them. However, others only start when a customer knows or has reason to know that he has a claim. To start these so-called "discovery" statutes, you should document the fact that the customer knows the bad news.

For example, if a customer calls about an article he read announcing that the issuer of some stock you recommended has filed for bankruptcy protection, you should at least put a telephone memorandum in the client's file.

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