In the event that you don't recognize the publication you're reading, it is Registered Representative. Scratch that. Registered Rep. We've shortened our name to Registered Rep. because, well, that's what everyone called us anyway.
Our name is obviously not the only thing we've changed. We've completely redesigned the magazine, with a simple, elegant design and crisp, clear graphics and photography. We've also reorganized into three broad sections to make it easier to find what you're looking for in Registered Rep. Oddlots, has been renamed REPorts and its mission has been expanded. Here's where you'll find insightful coverage of broad industry trends, news about the firms, the latest products and other innovations of interest to brokers and advisors. Our lead article takes a look at the game plans of the big wirehouses for 2002.
Our beefed-up features section is devoted to a special report that tells how, despite all the turmoil and economic uncertainty, this is the best of times for smart brokers to build their business. Written by veteran financial journalist Dan Colarusso, the lead story provides the kind of thought-provoking analysis that we hope you'll come to count on from us every month. The package continues with a series of stories that tell you how to play the big trend. And be sure to check out the exclusive research about the state of the registered representative. It's not what you think.
After that, we are very pleased to show off our new service section, called The Practice. This is where you will find stories that give valuable tips on how to find new clients, give them better service and, in general, build a better investment advisory practice. We do so with a mix of story types, from profiles of successful reps to columns from top experts in investment and marketing.
This month we are introducing coverage of equities, mutual funds, bonds and alternative investments. This isn't your run-of-the-mill investment advice. It is written for the investment-advisory professional — a broker who can always use fresh ideas about how to serve their clients. Think of it as more ammunition in your arsenal.
What we haven't changed is our dedication to our readers. Whether they're called registered reps, brokers, investment advisors or wealth managers, our readers are the linchpin of the financial-services industry — the men and women who connect the industry to the public. Registered Rep. is about helping you, the investment professional, be the best you can be.
We thank you for your support and, as always, look forward to your comments. Drop us a line at our new headquarters: 249 West 17th St., New York, N.Y. 10011-5300. Or email us, email@example.com. Rich can be found at firstname.lastname@example.org.